I'm Agus Echagüe, and I started Capocha because I believe marketing in the tech industry is broken.

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You find people who are champs of branding and positioning, but cannot bring that to compelling executions that drive the business goals.

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You have those who focus on siloed aspects of your strategy, but don't have a holistic view on how the pieces work together.

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And finally there's the glorified growth hacker, who believes marketing is all about optimization and forgets the importance of context for experience.

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Capocha brings it all together, tying the strategic thinking (brain) with the comms plan & go-to-market (mouth) and customer experience (senses).