WITH A KNACK FOR TECH COMPANIES
Photo by Max Bender on Unsplash
[kah 'poh chah] noun.
Argentinean slang for head.
Part of the body containing the brain, mouth, and sense organs.
Check my bio on Linkedin.
I'm Agus Echagüe, and I started Capocha because I believe marketing in the tech industry is broken.
You find people who are champs of branding and positioning, but cannot bring that to compelling executions that drive the business goals.
You have those who focus on siloed aspects of your strategy, but don't have a holistic view on how the pieces work together.
And finally there's the glorified growth hacker, who believes marketing is all about optimization and forgets the importance of context for experience.
Capocha brings it all together, tying the strategic thinking (brain) with the comms plan & go-to-market (mouth) and customer experience (senses).
For founders and exec teams who need someone to lead their marketing efforts, an outsourced CMO can hit the ground running, identify gaps, setup goals & metrics and deliver growth.